Book Marketing
A marketing plan with a defined order of operations, honest expectations, and measurement you can actually read.
Social Media Marketing
One platform, done properly, beats five done badly
Author social media works when it draws on the book itself. We build a content system from your actual material and a rhythm you can maintain.
Clear scope and milestones
Author-first ownership
Structured review points
Professional delivery
The problem this solves
Authors are told to be everywhere, post daily and stay authentic — advice that produces three weeks of effort and then silence.
What you end up with
A focused presence on the platform where your readers are, with a content bank and a schedule that survives a busy month.
What is included
Scope of the Engagement
- Platform selection based on your readership
- Content pillars derived from the book's themes
- A realistic posting calendar
- Quote cards, cover graphics and short-form video briefs
- Profile optimisation and link strategy
- Optional paid amplification planning
Deliverables
What Lands in Your Inbox
- Social strategy document
- Content calendar
- Designed asset pack
- Profile and bio copy
Final deliverables, publishing arrangements, distribution access and account setup depend on the selected package and signed service agreement.
Built around your project
A professional process without the guesswork
Every service follows a clear sequence with defined deliverables, review points and approvals.
Defined scope before production
Clear milestones and approvals
Collaborative review process
Professional final delivery
How we work
The social media marketing process
A clear, collaborative sequence with defined steps, review points and deliverables.
- 01
Choose
One or two platforms selected against where your readers already are.
- 02
Mine
Themes, stories and quotable passages pulled from the manuscript.
- 03
Produce
A bank of assets and captions built ahead of launch.
- 04
Sustain
A cadence you can maintain, with a monthly refresh routine.
Ideal for
Who This Suits
01
Authors launching a first book
02
Business authors already active professionally
03
Anyone who has tried and abandoned author social media
Questions
Social Media Marketing questions
Related services
Often paired with this
Author Branding
A defined author position with a bio suite, visual identity and message pillars you can hand to any journalist, event host or platform.
Book Launch Campaigns
A dated campaign covering the eight weeks around publication, with owned actions, assets prepared in advance and a follow-through plan.
Next step
Talk through your social media marketing project
Bring what you have — notes, a partial draft, or just the idea. You will leave the call with an honest view of scope and sequence.