Author Branding
A defined author position with a bio suite, visual identity and message pillars you can hand to any journalist, event host or platform.
Book Marketing
Marketing starts with the listing, not the ad budget
Paid traffic to a weak product page burns money. We fix positioning, categories and conversion first, then drive attention to a page that can hold it.
Clear scope and milestones
Author-first ownership
Structured review points
Professional delivery
The problem this solves
Most book marketing is spend without sequence: ads before the description is right, review requests with no list, and a launch week with nothing behind it.
What you end up with
A marketing plan with a defined order of operations, honest expectations, and measurement you can actually read.
What is included
Scope of the Engagement
- Positioning and audience definition
- Retail page conversion review
- Launch timeline with pre-order and release-week actions
- Review generation through legitimate reader programmes
- Amazon Ads structure and budget guidance
- Reporting on what moved and what did not
Deliverables
What Lands in Your Inbox
- Marketing plan document
- Launch calendar
- Optimised retail page copy
- Ad account structure and reporting
Final deliverables, publishing arrangements, distribution access and account setup depend on the selected package and signed service agreement.
Built around your project
A professional process without the guesswork
Every service follows a clear sequence with defined deliverables, review points and approvals.
Defined scope before production
Clear milestones and approvals
Collaborative review process
Professional final delivery
How we work
The book marketing process
A clear, collaborative sequence with defined steps, review points and deliverables.
- 01
Position
Who the book is for, and the single reason they should buy it.
- 02
Optimise
The retail page fixed before any traffic is bought.
- 03
Launch
A dated sequence covering pre-orders, release week and follow-up.
- 04
Measure
Reporting on rank, conversion and spend, with next steps.
Ideal for
Who This Suits
01
Authors approaching a launch
02
Published books that stalled after week one
03
Business authors using the book for lead generation
Questions
Book Marketing questions
Related services
Often paired with this
Social Media Marketing
A focused presence on the platform where your readers are, with a content bank and a schedule that survives a busy month.
Book Launch Campaigns
A dated campaign covering the eight weeks around publication, with owned actions, assets prepared in advance and a follow-through plan.
Next step
Talk through your book marketing project
Bring what you have — notes, a partial draft, or just the idea. You will leave the call with an honest view of scope and sequence.