Amazon KDP Publishing
A Kindle and paperback listing that is categorised accurately, priced deliberately and presented like a professionally published title.
Book Launch Campaigns
Launch week is the last step, not the first
A launch is a sequence that starts weeks before publication day. We build the calendar, prepare the assets, and make sure release week has something behind it.
Clear scope and milestones
Author-first ownership
Structured review points
Professional delivery
The problem this solves
Books are published on a Tuesday with no pre-orders, no advance readers and no plan for Wednesday.
What you end up with
A dated campaign covering the eight weeks around publication, with owned actions, assets prepared in advance and a follow-through plan.
What is included
Scope of the Engagement
- Launch calendar covering pre-launch through post-launch
- Advance reader copy programme and reviewer outreach
- Pre-order setup and incentive planning
- Release-week email, social and ad sequencing
- Podcast, newsletter and media pitch list with templates
- Post-launch review of what to keep running
Deliverables
What Lands in Your Inbox
- Launch calendar
- Outreach list and pitch templates
- Asset pack for email and social
- Post-launch report and recommendations
Final deliverables, publishing arrangements, distribution access and account setup depend on the selected package and signed service agreement.
Built around your project
A professional process without the guesswork
Every service follows a clear sequence with defined deliverables, review points and approvals.
Defined scope before production
Clear milestones and approvals
Collaborative review process
Professional final delivery
How we work
The book launch campaigns process
A clear, collaborative sequence with defined steps, review points and deliverables.
- 01
Plan
A dated calendar working backwards from publication day.
- 02
Prepare
Advance copies, assets and outreach lists built before launch week.
- 03
Execute
The sequence run across email, social and retail.
- 04
Sustain
What worked kept running; what did not, stopped.
Ideal for
Who This Suits
01
Authors with a publication date set
02
Business authors coordinating a launch with a company event
03
Second-time authors who want a better run than last time
Questions
Book Launch Campaigns questions
Related services
Often paired with this
Book Marketing
A marketing plan with a defined order of operations, honest expectations, and measurement you can actually read.
Social Media Marketing
A focused presence on the platform where your readers are, with a content bank and a schedule that survives a busy month.
Next step
Talk through your book launch campaigns project
Bring what you have — notes, a partial draft, or just the idea. You will leave the call with an honest view of scope and sequence.